An Agreement between a company and an advertising agency is a legal contract that outlines the terms and conditions of the partnership between the two parties. The purpose of the agreement is to establish the roles and responsibilities of each party, the scope of the advertising services to be provided by the agency, the budget, the schedule and timelines for the advertising campaign and any other relevant details.

The company would typically provide the advertising agency with the details of their products or services, target audience, and objectives. The agency would then be responsible for creating, planning and executing the advertising campaign, which can include, but not limited to, creating ad copies, designing ad materials, media planning and buying, and analyzing the campaign results. The company would pay the agency a fee, which could be based on a fixed amount, a percentage of the ad spend, or a combination of both.

The agreement would be legally binding and enforceable by law, and would typically include details such as the duration of the agreement, termination clauses, confidentiality agreements, and any other relevant legal terms.

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